Our Story
During a time when the economy has seen the greatest economic devastation since the Great Depression and many companies face extreme downsizing causing high national unemployment rates, many employers have had no choice but to restructure and let good workers go.
Certain individuals may see these circumstances through pesimistic lenses however, the founders of Emerald Franchise & Business Solutions, LLC. have chosen to see this as a time of great opportunity for both individuals and businesses alike. We aim to help individuals discover and utilize their transferable skills within an arena that could reap great financial reward, and help small businesses expand through franchising their unique brands. The ultimate goal, will be the experience of greater financial strength and independence.
Formed in 2010, Emerald Franchise & Business Solutions, LLC was created to satisfy this objective through several avenues. Our sole purpose is to empower and guide entrepreneurs to achieve financial independence through business ownership and expansion. The combined experience and talents of our team create a dynamic combination of expertise to help our clients discover their skill sets and unique transferable abilities, coach businesses through to operational efficiency and direct the entrepreneur to success through expert marketing consultation.
Our Team
Cheryl Knowles – Chief Operating Officer
Over 20 years of experience as an employment counselor for individuals undergoing career transition makes Cheryl a key asset to our clients at Emerald. Cheryl brings to the firm an extensive history of helping individuals understand and apply their unique skills and personality traits to their specific employment environments. In addition, her managerial experience overseeing various funding and program objectives, has contributed to the fulfillment of organizational goals. Developing and executing plan deliverables for large organizations allows Cheryl to apply these results oriented skills to the small businesses that Emerald works to develop and grow. Additionally, as a consultant certified to conduct Personality Dimensions assessments which helps individuals identify and marry their core skills and interests with they entrepreneurial desires, directly enhances the service deliverable our firm offers, ultimately setting us apart from our competitors.
Everton Hird – Director of Marketing
As Owner/Operator of UR Marketing & Promotions for 8 years and with an extensive list of successful promotional initiatives and business development successes on his CV, Everton is a strong addition to the Emerald team. With a long professional history handling everything from brand positioning and public relations to social media, Everton has worked with top clients including Lenny Kravitz and Mos Def to successfully market and promote events and brands of varying sizes. Working with corporate clients such as Levi's, Swatch International, Imperial Tobacco and Pepsi to grow brand recognition, Everton has successfully met client objectives by implementing this principle; marketing is a necessary component in any business solution. Everton continues to apply exceptional expertise to help any business reach its ultimate audience and experience phenomenal success.
Shurnette Henry – Business Development Consultant
Shurnette Henry has over 10 years of financial consulting acumen which is directly applied to assisting Emerald’s client base succeed. As a licensed securities broker, Shurnette has achieved professional success working directly with CEO's, Operations Managers and the like to build project plans, execute a variety of business building initiatives and manage daily operational needs. Her complete career portfolio includes certifications in successful selling skills, facilitators certifications, and she has acquired a number of managerial accreditations that further contribute to helping a company thrive. She now brings her corporate competencies, sales and business development credits to the franchise arena to assist both individual clients and developing businesses grow and manage their respective operations to peak performance.